True, mobile is a little bit different. But life cycles for mobile games are getting shorter every quarter. When the deal finally closed, they had about 5 million. When DeNA won the bidding war against Zynga for this company led by former EA execs, they got 12 million registered users. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders.
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Thanks for signing up! Porter attributes the success to word of mouth, more than press or even advertising. Load up the game and the only way to play is to find a friend to play with. That means putting out a call for players over email, Facebook or Twitter. More players download the app, get their friends involved and the game spreads.
Like an infectious disease. So why has Omgpop jumped into the arms of Zynga when it's already making hundreds of thousands of dollars a day? A big update is already planned, with the ability to tweet your best doodles and play match games the 99 limit was too low for some players, it seems.
A Words with Friends -esque chat is on the horizon.
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