Why is makers mark sealed with wax

She said, "What if I could add an element to make it part of the design? Being a chemist, she took the two things she knew how to do--design and chemistry--and started moving in that direction. She had the plasticizers, which gave it that drip. Wax had been used for years, but this was the first time it dripped. The other thing, to make it look the way she wanted, she added pigment, which was the first time ever pigment was added.

After about five years, we could tell that the wax was becoming an identifier. Actually, part of it was the mercury light bulbs that were being used in bars. They had red filaments. All of a sudden the red Maker's Mark wax jumped out. It's funny. The red seal never jumped out until bar lighting began to change in the sixties. When I was in law school, I spent the summer of in the patent office. I got to know a bunch of those guys and so I went back to my buddies in the patent office, and said this is becoming a big identifier, can we trademark it?

They said no. I said "Well why not? This is yet another absurd example of the ridiculous overbreadth of patent, trademark, and copyright laws in the alcohol industry. Budweiser has already shown it has no problem abusing these laws to patent, trademark, and copyright just about anything it can to squeeze craft and microbreweries out of the beer industry.

Is liquor next? About Post Author. Christopher Null Christopher Null is the founder and editor in chief of Drinkhacker. View the discussion thread. Loretto, Ky — Maker's Mark is the highest-selling premium bourbon brand in the world. When you visit the distillery in tiny Loretto, Kentucky, you're struck by the humility of the employees, and their desire to carry on the tradition started in the early s by Bill Samuels Sr.

His son, Bill Jr. The women filing the sexual discrimination suit say they were subject to a hostile and intimidating atmosphere around the bottling line at the distillery in Loretto. Sign up for the Sign up for the Eater newsletter The freshest news from the food world every day. Thanks for signing up! Check your inbox for a welcome email.