The commercial represents the capsule collection of Tommy Hilfiger created together with Zendaya. In this case, Zendaya is not only the co-creator but also a collective character who represents the segment that Tommy Hilfiger is trying to target. She presents the collection together with other female characters in the video.
She looks very energetic, dynamic, powerful, successful, and confident. Zendaya is a bold, beautiful, and strong character, who looks neat and trendy. All her looks are carefully chosen and perfectly matched. Zendaya is in an urban environment surrounded by everyday buzz and dynamism of a big city. Combining all the discussed details it becomes clear that Tommy Hilfiger puts its focus on a segment called Carpe Diem. Representatives of the Carpe Diem segment are extremely active, outgoing people who like to fill their lives with dynamism and variety.
They tend to spend their time in upscale places. Carpe Diems love spending time with friends and overall enjoy life. These people want to be independent both financially and in any other possible way. Thus, people belonging to the Carpe Diem segment understand the importance of having a good career very well. They are ready to sacrifice a lot and even time with family to reach the top of their career and be successful.
Carpe Diems focus on the present and try to get as much as possible from every moment. They are adventurous, spontaneous, like challenges, and taking risks.
Appearance has crucial importance for the representatives of this segment, and they tend to keep up with novelties, trends in the market, and always look neat. Carpe Diems have a strong bond with culture, and are very often visit museums, exhibitions, and cultural events. Carpe Diems are brand-oriented people.
They usually tend to choose high-quality products and value quality over quantity. People from this segment rarely switch between brands they choose and are extremely loyal to their initial choices and brands.
Their shopping habits do not change in general. They seek personal ensure whenever making a purchase. Carpe Diems find the shopping process and spending money very pleasing, enjoyable and want to make sure that they got the best deal. Both Calvin Klein and Tommy Hilfiger are remarkably successful and passionate about what they do.
Undoubtfully, these two brands will continue growing and pleasing customers with their trendy and high-quality products. Check out the main page of our website for more posts like this.
Tags: target markets. August 16, August 17, April 28, Skip to content Target Markets Of Brands. It is crucial that fashion brand have to re-evaluate its own performance and perception by monitoring the context, consumers, product environment and economic situation. The trend and business are keep moving once there is competition.
Therefore, a successful fashion brand has to consider whether their marketing strategies are innovative, challenging and creative at the same time fulfill the market needs and maintain brand image. Tommy Hilfiger, a classic American cool style fashion brand who is under a powerful parents company, has already established a successful stage in the fashion market. Tommy Hilfiger aims to target a group of customers who are energetic, confident and intelligent.
A good promotion tool needs a good distribution channel. Multichannel promotion integrates on print media, celebrities endorsements and Social Media. All the promotional plans aim to achieve a marketing goals. Defining the most unique selling point of the product. Also, maintaining the unity image of the brand at the meanwhile to positioning correctly. All the promotion tools will release in next year so as to catch up with the coming season new trend.
Tommy Hilfiger is an America fashion brand which was set up since by a reputed designer Tommy Hilfiger. Until , there are over 1, retail stores including flagship stores in over 90 countries worldwide. PVH corp. In , PVH Corp.
PVH Corp. The brands under PVH corp. Also, PVH corp. The brand is pursuing classic, cool and committed. The brand wants to provide product in premium and high-quality. The brand name is assigned by the reputed chief designer-Tommy Hilfiger. The reputation of the designer and the brand is closely linked. The shops are mostly distributed in Hong Kong Island and Kowloon district. Providing the style of Only American style which is elevated and sophisticated.
The product style of. Hilfiger collection is modern, confident and relax. Brand ambassador Maggie Jiang who is energetic and modern perfectly shows the image of Hilfiger collection. The target age of Tommy Hilfiger sportswear is years-old. A brand new, young and energetic fashion line of Tommy Hilfiger. Through American denim classics to show a modern and casual edge look of the brand. The design of Tommy Hilfiger Tailored is sharp and sophisticated and showing American menswear heritage. Comparing with formal suit, Tommy Hilfiger Tailored looks more casual and trendier by using premium fabrics, updated cuts and rich color.
The target age of Tommy Hilfiger sportswear is. Yet, the growth of the brand is rapid that the reputation of some branch lines is high and earn certain market share. Also, the brand has certain influence in the industry that reach a high market shares. From the result of field trip and interview outside the retail store of Tommy Hilfiger, it is shown that the target age range of Tommy Hilfiger is The occupation of the interviewees are students, Sales Assistants and Clerks.
Majority of the respondents replied that they like computer games such as Nintendo Switch and Nintendo 3DS etc. Also, they like New Technology and all of them are using iPhone X or above.
Besides, half of the interviewees mentioned that they love gathering with friends with a glass of drink in club or bar. Something is interesting that only 2 interviewees said that they love sports and outdoor activities such as hiking.
Comparing with price, Ralph Lauren is the highest among the 3 brands. On the other hand, considering whether the product and style are fashionable and trendy, Tommy Hilfiger wins other 2 competitors. Crew and Ralph Lauren are the main competitors to Tommy Hilfiger. Both J. Crew and Ralph Lauren share the same target market of men and ladies. Moreover, J. All these 3 brands, their consumers are early majority to late majority.
Tommy Hilfiger and J. Crew are upper market level while Ralph Lauren is luxury and premium market level. Also, it is one of the biggest export trade company also one of the biggest integrated enterprise company supply consumers good including garment, fashion accessories and sports goods etc.
Global Brands Group mainly provides kids, men and women fashion from overseas fashion brand. Global Brands Group also own the license of Disney and Sanrio characters which provide kids goods the most. Then, in , PVH corp. However, in the next year of June , in order to cut down a part of the debt. This reflected that Global Brands Group not only have an unideal and unsatisfying sales revenue in North-America, but also suffering from heavy debt.
SCMP, Latin America has higher growth at GameStop will lose a great deal if it does not penetrate these new markets. Moreover, new gaming products and services for new niche markets can be tapped as many gamers are looking for new games with add-ons and some markets also are waiting to be gamified, such as the education and health sectors e. When launching a new product or service, a company needs to develop the key group of customers in which they are targeting.
There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service.
Other cable networks like CNN caught on to the huge potential and appeal to this fashion sensation, and have given TFC significant competition and TFC is looking to drastically change its marketing strategy through segmenting and positioning.
Pinners are four times more likely to find and shop for products than any other social network out there. In fact, 55 percent of people on Pinterest use the platform to find or shop for new products.
With e-commerce sales expected to be higher than ever this year, spending a bit of extra time optimizing your Pinterest marketing strategy will pay off. Pinterest even boosts brick and mortar sales. The image-driven network is five times more efficient at driving in-store sales than any other platform. How do they target their customer? Tommy Hilfiger target their customers according to various criteria depending on their household income and age.
The brand possesses different collections launch by Tommy Hilfiger to target a wider customer base with different style tastes for each collection.
There are 4 different collections with various design for different target. The basic line of Tommy Hilfiger offers designs beyond 25 categories and targets individuals between 25 and 40 years old by offering clothes, shoes and accessories for men and women.
In addition, they have products for the kids' section. Tommy Hilfiger Denims brand targets principally the younger customer section, that is to say, people between 18 and 30 years old with …show more content… Tommy Hilfiger follows an aggressive marketing strategy by using different channels to targets its customers which gives to the brand a very high brand visibility.
The brand uses magazine ads, newspaper ads and billboards for promotions. Tommy Hilfiger frequently uses celebrities as brand ambassadors.
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